Camera Based Data Verification in Direct Mail, Bindery, and Print

The idea of camera verification sprung up in order to make jobs easier, less labor intensive, and more accurate. Camera 먹튀검증 lived up to these expectations better than most people would have thought. But now, it’s become something more. Aside from being a marketing trend, camera verification has become an important part of keeping mailers, binders, and printers within quality control perimeters and even government regulations and restrictions. We see camera verification systems on everything from bindery equipment (folders, saddle stitchers, & collators) to digital presses (web, flexo, & offset) and even inserting equipment.

Bindery: Using a page with the wrong revision in a pharmaceutical booklet can cost your company big. Aside from losing customer satisfaction, it might violate government regulations, and could be a fineable mistake. So could feeding a blank page through or loading the wrong revision in your saddle stitcher. Cameras can prevent these costly errors, and they can also build a report to prove that all of your material is correct (or has been properly repaired). You can also establish operator log-ins, so you’ll know which portion of your job was run by a specific operator. All of this is “intelligence” that can be added to an existing piece of equipment.

Envelope Inserting: There are now huge penalties for mixing up transactional statements, financial data, insurance or pension fund, or medical information… let alone losing your client’s account! Modern camera verification equipment can not only match barcodes (2D and OCR) but also match name-to-name. But the added feature of Database Matching now allows for even more seamless marketing and personalization. Database Matching allows you to read documents that are not exact matches, and pair them with a record in the original database. In the past, you had to match ‘John Smith’ on one document with ‘John Smith’ on a secondary document; or use sequence numbers to match #123 with #123. NOW, we can match a document with ‘John Smith’ to another document that reads ‘account #4567’ (which happens to be John Smith’s account number). This allows for much more flexibility with your marketing campaign, and accuracy with private documents.

Printing: On web presses, flexo presses, and label presses, camera verification systems can check the integrity of sequence numbers, as well as keeping tabs on print quality control. This could especially come in handy on coupons or gaming tickets, ensuring that there are not multiple winning numbers.

Camera data verification was once a way to speed production and improve quality. It’s become more than that, now. Camera verification is an essential part of printing, binding, and inserting important documents. It still improves customer satisfaction. But it also gives mailers and printers the opportunity to take jobs that are tightly regulated by the government. In some industries, camera data verification is not an option-it’s a necessity.

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