It’s not like vehicle graphics are new. In fact, spray on bedliner ads have been around almost as long as cars themselves. There are reasons businesses have been using vehicle graphics for so long. First of all, it’s money well-spent. Vehicle graphics are less expensive that other types of advertising and they reach a wide-ranging audience. People notice vehicle graphics, even if it’s subtle. Outdoor Advertising Magazine conducting a poll in which 99% of those surveyed said that mobile advertising is more effective than traditional outdoor advertising (billboards).
If you are considering vehicle advertising for your business, here are some tips and advertising options:
Consider your message. What do you want to say with your vehicle add? Do you want to drive traffic to your website? Or is it more important to get your phone number out to potential customers? Think about the importance of a slogan and make sure it’s visual enough to be seen quickly. You want to make sure to keep your advertising goal narrow and focused with vehicle ads. Vehicle advertising allows you to get your message out to many people, but the amount time they get to see your ad will be limited. There is a five-second rule with vehicle graphics and advertising. That’s the amount of time you have to make an impression in the mind of a consumer. That time may be even less for a vehicle traveling on a highway. Prioritize.
If you already have an established brand with a slogan, logo and fonts, stay true to that brand. Incorporate all those trusted graphics into your vehicle graphics. Think about the proper placement of logos and other design elements. An established brand gives you and advantage.
Choose the best spot on your vehicle for the graphic. Take a step back at look at the vehicle itself. Where would your ad stand out most on the vehicle? Strategic placement will help maximize the impact of your ad.
You’ve got specific types of vehicle graphics to choose from. Wrap advertising is the process of completely or partially covering your vehicle with a design graphic. Wraps can transformer a vehicle into a true moving billboard with lots of color and brand placement logos. A full wrap means the vehicle will be covered in vinyl and graphics. The design placement is so complete, the color of the vehicle really doesn’t matter. Most of the vehicle color will be covered in graphics. A partial wrap is still effective for a vehicle graphic. The graphics are just contained to specific areas of the vehicle.
Window perforation can also be used with vehicle wraps. It’s a particular material that can be applied to windows, using tiny holes to provide visibility.
Spot graphics are “stand-alone” graphics that are placed on various location on a vehicle. The spot graphic will often display the business logo and contact information for the business.
Vinyl lettering can be great for business names, numbers and web addresses. The combination of vinyl lettering and spot graphics can help deliver information and brand recognition in a vehicle ad.