Highly researched and informative un curso de milagrosare books written mostly by academics or business journalist based upon solid research. They are usually well written in academic or journalistic style and languages and they can be really informative. Examples of these types of books are:
– Good to Great by Jim Collins,
– Built to Last by Jim Collins and Jerry I. Porras,
– Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne and Value Pricing by Ron Baker.
These are really good books which are very informative and they divulge lots of great information. The only problem with these types of books is they are very complex to comprehend. Even if you read them five or ten times and get to understand the principles; implementing the information in them in your business is difficult. This is because even though they reveal best practices, they do not teach you how to implement those best practices in your business. Like typical intellectuals the writers know their stuff however they do not know how to implement them, therefore cannot show someone else how to implement their ideas.
Me Too:
Me too business books are written by want-to-be experts, who just write books just to be able to say I have written a book. In most cases there are no substances to their books and they do not reveal anything. Their goal for writing books is not to provide information but simple to say, I have written a book on this subject therefore I am an expert.
Effective Strategies:
Effective strategies business books are those written for the purpose of providing information and showing readers how to implement that information in their businesses. Like the highly researched and informative, they provide really good content. The difference between the Highly researched and informative and the Effective strategies is that, the Effective strategies show readers how to implement their theories and ideas.
These are usually written by sophisticated marketing experts who might be expert in their field and also good marketers. As a result of their expertise in their field, they understand the subject matter. But because they are also experts in marketing, they know how to present information in a way that it is quickly assimilated.
How to Benefit from Reading a Business Book:
To be able to derive the maximum benefit from reading a business book, you need to firstly identify your goal for reading the book. For example if you were travelling from London to New York and you needed a book to wear away time on the flight or you were going for a sales meeting and you needed motivation, then I will recommend the Celebrities endorsed business books. Those are written for the sole purpose of motivation.
If your objective for reading a business book is to gain knowledge to implement in your business, I will recommend the combination of the Highly researched and informative business books and the Effective strategies business books. You could read the Effective strategies business books and gain tones of information that can be implemented in your business. However, if you needed complete knowledge base, you will do well reading the two sets of books.
